Tackling the 4th of the Runaway Trends series for MR was exciting and challenging. Working with Art Director, Emily Zirimis - we came up with a design system that focused on moving typography rather than graphic elements. We had 6 trends we needed to cover and under a 2 week timeline (concept to completion). The published piece can be read here! 

This is the first motion piece where I had to come up with a type-rig on AE so that we could easily swap colors and make sure the type size and flow stayed consistent. Through trial and error, here are some workflow process BTS ->

BTS 🥝Title Opener - Rough

BTS 🍉Version 2